Fiesta and Pearl Brewery: 1968

Fiesta 1968 program front and back covers.

Fiesta and Pearl Brewery: 1963

Fiesta and Pearl Brewery: 1958

In honor for Fiesta week, here's another example of the close relationship between Fiesta and beer: the 1958 Fiesta program's front and back covers.

Drink responsibly this Fiesta Week!!

Fiesta and Pearl Brewery: 1956

1956 Fiesta program, front and back covers.

Fiesta and Pearl Brewery: 1954

In honor of Fiesta week and the most popular Fiesta beverage, beer, we will feature a different bit of Fiesta & beer nostalgia everyday this week. It seems that throughout the 1950's, 60's and 70's Pearl Beer was the primary sponsor of the Fiesta programs, because each year's Fiesta program from that era features a big Pearl Beer back-cover ad.

Enjoy these blasts from the past, and please enjoy Fiesta 2009 responsibly!!

Fiesta Programs, Then and Now

Here is just a sampling of the material in the Texana/Genealogy Dept.'s Fiesta archival collection. Take a glimpse at the evolution of the Fiesta program over the years and share your favorite memories from Fiesta.